Based in Perth, Western Australia
Turning strategy into brands, campaigns and creative systems that work.
I’m Camila Wrasse, a senior multidisciplinary designer working across brand, marketing communications, digital content and creative operations. I combine strategic thinking with hands-on delivery to create clear, consistent work across campaigns, platforms and teams.
A selection of brand, campaign, digital and operational projects shaped by strategy, collaboration and practical delivery.
My Approach
Good creative work needs more than a strong visual idea. It needs clear thinking, aligned stakeholders and a practical system that carries the work consistently from concept to delivery.
My Approach
Good creative work needs more than a strong visual idea. It needs clear thinking, aligned stakeholders and a practical system that carries the work consistently from concept to delivery.
"Camila adapted fast during a very busy period, worked autonomously, and consistently delivered high-quality design. Her communication, attention to detail, and ability to handle multiple projects with ease made her a standout member of our team."
Laura Grubisa
Former Communications Coordinator
"Camila adapted fast during a very busy period, worked autonomously, and consistently delivered high-quality design. Her communication, attention to detail, and ability to handle multiple projects with ease made her a standout member of our team."
Laura Grubisa
Former Communications Coordinator
10+ happy clients
5+ years of experiences
+10 year of experience
Trusted by many
Agency environment
25+ accounts montly
10+ year of experience
Australia + Brazil
Agency environment
25+ accounts montly
10+ year of experience
Australia + Brazil
Capabilities
Connecting strategic thinking, strong design craft and practical delivery across brands, campaigns and creative teams.
How I Work
A considered approach that connects objectives, people and production from the first conversation through to final delivery.
1
Understand
I begin by understanding the audience, objectives, constraints and organisational context behind the work.
2
Define
I clarify the problem, priorities, stakeholders, deliverables and measures of success before developing the creative direction.
3
Create
I translate strategy into clear concepts, campaign systems, content and practical design solutions.
4
Align
I collaborate with stakeholders, teams and suppliers to gather feedback, resolve issues and maintain momentum.
5
Deliver
I prepare accurate, consistent and production-ready outcomes, supported by the guidance or systems needed for continued use.
What Guides My Work
Principles that support clear thinking, effective collaboration and consistently strong creative outcomes.
I'm here to help you
What makes design strategically effective?
Effective design begins with a clear understanding of the audience, organisational objective and context. Visual quality matters, but it must also help people understand, trust or act.
How do you approach stakeholder feedback?
What does creative operations add to design?
How do you manage fast-paced delivery?
What environments have you worked in?
What’s the best way to reach you?
I'm here to help you
What makes design strategically effective?
Effective design begins with a clear understanding of the audience, organisational objective and context. Visual quality matters, but it must also help people understand, trust or act.
How do you approach stakeholder feedback?
What does creative operations add to design?
How do you manage fast-paced delivery?
What environments have you worked in?
What’s the best way to reach you?
